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How to Set-up Routing Rules

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Routing rules intelligently connect customers with the perfect agent based on pre-defined criteria. This automated system ensures efficient query handling and faster response times across channels. Let's understand how to create a routing rule.

Benefits of Creating Routing Rules

  • Instantly direct questions to the most qualified available agent, so customers never have to wait for someone who can actually help them
  • Balances workload distribution among team members to prevent agent burnout and maintain service quality.
  • Enables priority-based routing of urgent issues requiring immediate attention


Creating Your Perfect Routing Rule


Step 1: Find Your Routing Hub

  • Navigate to Settings from your dashboard menu
  • Head to the Automation section
  • Under Routing, click Add Routing, where you can create a rule

Step 2: Build Your Smart Distribution System 

Under Create Routine, fill in all the details for routing rules to work:




  • Name: A memorable name that helps to be recognized quickly
  • Select Inbox: Email inbox for which this rule will manage.


  • Choose Your Routing Strategy: Pick from this routing method that works best:
    • Round Robin Distribution: Distributes inquiries among available agents, ensuring balanced workload distribution.
    • Active Agent Priority: Automatically sends inquiries to agents who are currently online for real-time chat
    • URL-Based Smart Routing: redirects to agents based on the webpage customers submitted their requests.
    • Relationship Continuity: Route returning customers to the same agent for consistency


Once done, click on Create to activate the conversation routing rule 


Note: The routing rule is automatically applied for the specific inbox you have mentioned. You can create multiple routing rules for different inbox channels



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