Email Campaign Reporting
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The dashboard shows everything you need to know about your email marketing success. Track who's opening your emails, which campaigns are hitting home runs and what matches most with your audience. Let's explore key metrics that help you to analyze:
Importance:
- Facilitates measuring ROI and campaign success by tracking key performance indicators
- Helps identify audience preferences and behavior patterns for better targeting
- Enables quick optimization of email content and timing based on real-time data
- Supports strategic decision-making through historical performance analysis and trends
To access Email Campaign Reporting, navigate to Analytics for the main dashboard menu. You can find it under the Campaigns section
Metrics Included
Total Sent
This shows the total number of emails that successfully made it out the door and into inboxes in the form of a campaign.
Unique Contact
See how many individuals actually received your email campaign. It gives you the true visualization of your audience reach to understand how effectively your email list is performing.
Note: all the duplicate email addresses have been filtered out
Tidal Read
The cumulative number of times your email was opened by your customer, including multiple opens from the same recipient. It indicates overall engagement levels and content attractiveness over time.
Open Rate
The metric shows you the percentage of people who opened your emails compared to how many actually received them. A strong open rate means your efforts are compelling and your audience is excited for it
Total Sent and Unique Contact
Get a graphical view of all your email campaigns sent alongside the number of unique customers who received them. This will make it easy to spot trends and see success or bottlenecks in your email efforts.
