SMS Reporting and Analytics

Written by : Indrashish Singha

Updated on : October 4th 2025

SMS Campaign analytics help you track the success of your text-based marketing with complete monitoring. You can discover which messages are right and what is the perfect time when customers are most likely to respond.

Importance:

• Enables real-time tracking of message delivery status for immediate campaign adjustments

• Helps identify optimal sending times based on customer interaction patterns

• Measures ROI by connecting message costs with conversion outcomes

Messages Delivered

Track how many SMS messages successfully reached recipients, showcasing that important communications are getting through to customers.

Messages Sent

See the total number of SMS campaigns you've initiated, including both successful and unsuccessful deliveries. This helps you monitor your campaign reach and area of improvement.

​

Success Rate

Calculate what percentage of your campaign was able to bring new customers. This is your key metric for campaign effectiveness, which shows a high success rate means your campaign is reaching the intended audience.

Link Clicks

Monitor how many recipients opened your SMS campaign to get a clear analysis on whether your CTA elements are compelling enough to drive action.

​

Delivery Patterns

You can analyze the pattern of message sending and delivery across different periods, helping to identify optimal sending times and potential delivery bottlenecks over extended durations.

Success Rate Over Time

Tracks delivery success rates across different periods to reveal trends and patterns in your message delivery performance and helps identify systemic improvements over time.

​